Author: Sandeep N Setty

Have you ever wondered why Unit Linked Life Insurance (ULIP) exists? It might seem confusing at first—after all, it’s an investment product that’s tied to the stock market, yet it comes with a life insurance component. The key idea behind ULIPs is simple: to let you invest in the market while ensuring that the risk you take doesn’t burden your family if something happens to you. Investing in the Market Without Passing On Risk Imagine you want to invest a significant amount—say, 10 crore rupees—in the market. You believe that over the next 20 years, this amount could grow to 50…

In today’s ever-changing world, three key values can empower you to not only survive economic disruptions but also thrive and shape your future. By focusing on these principles, you can build a resilient foundation for personal and financial success. VALUE #1: CREATION At its core, creation is about turning your vision into reality. It’s not about mimicking others or copying models; it’s about discovering who you truly are, investing in your growth, and leveraging your unique abilities to generate value. Ask yourself: What do you want to create in the world? By embracing your creative potential, you can build something…

Trust is everything when it comes to financial planning and insurance. But how do you build that trust? For me, it starts with offering genuine advice with no strings attached. Clients come to me during some of the most critical moments in their lives—when they’re making major decisions about investments, retirement, or protecting their family’s future. They need guidance that’s tailored to their unique goals, not just another sales pitch. When the advice I offer is transparent and truly in their best interest, trust naturally follows. The key is to take the time to truly understand what each client needs.…

Family business owners have fear that what if the family divides and eventually their business gets divided. First-generation business owners are very successful owners and always have a concern about the way business owners commit to business; they don’t believe that their family or children are committed in the same manner. What happens to their estate if their fear and concern come true? How would you like your assets to be distributed? How would you want your family to use those assets? How would they pay for the transfer? When should they sell it? Or should they even sell it? Estate…

Last week, I was reflecting on why so many clients choose to work with me—and it’s not just because of my expertise. It’s also about the extensive network I’ve built over the years, a network that has proven to be a game changer for many businesses. Why Clients Choose to Work With Me Many clients come to me looking for more than just guidance on financial or business strategy. They’re seeking connections—access to industry leaders, key influencers, and experts in various fields that can propel their business forward. Over time, I’ve cultivated a network that spans different industries and sectors,…

You run a successful business. How big do you want to grow your business? If I take care of all the reasons the business goes down, the business only grows. Identify all the reasons that bring your business down, and take care of that by removing them. How important is the person who takes care of your business? What have you done for him to not leave you? If someone else matches paychecks, will he leave? The company is valuable because of two reasons:1.⁠ ⁠Your vision.2.⁠ ⁠Your execution. But execution is done by your employees. Your employees execute your vision,…

The flow of water begins with a lake at the top of a mountain. This lake transforms into a river, which eventually merges with the ocean. The ocean then evaporates, forming clouds that create another lake. Once again, the lake turns into a river, flowing back into the ocean. This continuous cycle is known as the water cycle. The same principle applies to money and wealth. A family is like a lake. The family creates a river of income, which flows into the ocean of wealth. This ocean of wealth, in turn, becomes the lake for the next generation, which then builds its own river of…

One of the biggest misquotes of all time was falsely attributed to Albert Einstein and spread like wildfire—mostly by financial institutions: “Compound interest is the eighth wonder of the world.” But here’s the truth: Einstein never said that. Instead, he said: “Compounding numbers are the eighth wonder of the world.” It’s not the same thing at all. So why has this misquote been pushed so aggressively? Because financial institutions want you to believe in the magic of compounding interest. They want you to park your money with them for as long as possible while they keep earning from your deposits, investments, and fees. But…

One of the most important factors when planning inheritance and succession is understanding your children’s desires and passions. Desires are often temporary urges that can lead to spending family wealth without a clear purpose. On the other hand, passions can inspire hard work, dedication, and a focused drive to grow and sustain that wealth for the long term. A key principle I share with my clients is guiding their children to curb fleeting desires and instead channel their efforts and financial resources into their passions. Encouraging children to spend on their desires can teach them that these cravings are temporary and often…

I’ve met plenty of people who have 80–90% of their money in real estate, and it doesn’t seem to scare them one bit. So, what if you went all in—100% of your money in real estate? Is that a good strategy? The simple answer is: it doesn’t matter as long as you’re comfortable with it. There’s nothing inherently wrong with it. But let’s take a step back and consider other scenarios. What if you put 100% of your money in: Some of my clients even invest 100% of their money in mutual funds. And then there’s the intriguing concept of…