Author: Sandeep N Setty

Last week, I attended a conference and addressed a group of doctors—a moment that left me with plenty to reflect on. Good Afternoon, Doctors I began by saying, “Good afternoon, doctors. As professionals, you already know that falling sick is one of the toughest challenges anyone can face. You’re exceptionally good at managing your health, but I’ve noticed in many families we work with that when illness strikes, they often deplete all their capital just to cover the costs of care.” Understanding Risk in Our Lives This observation led me to talk about risk—specifically, which risks we can plan for…

Many people have asked me, “What do you mean when you say ‘living debt-free and truly wealthy’?” The answer is both simple and complex. My goal is to help my friends, family, and community achieve a state where they are free from debt and enjoy true wealth. This concept has two parts: being debt-free and being truly wealthy. What Does “Debt-Free” Mean? Being debt-free is straightforward. It means not being burdened by loans, credit card debt, or any financial obligations that keep you from having complete control over your finances. What Does “Truly Wealthy” Mean? Being truly wealthy is a…

Building wealth is not an overnight miracle; it’s a journey defined by consistent actions, thoughtful strategies, and a strong mindset that transforms goals into lasting financial habits. Here’s a straightforward look at how you can create the habits that bridge the gap between where you are now and the financial freedom you aspire to. Understanding the Psychology of Wealth Building Wealth isn’t merely about accumulating numbers—it’s deeply connected to your mindset. Your beliefs about money can influence every financial decision you make. If you’ve ever thought, “Money is hard to come by,” or felt that you’re not naturally skilled with…

As a small business owner or entrepreneur, you’re likely wondering how to best invest your profits, especially in an unpredictable economy. With so many factors at play and advice coming from every direction—hot stock picks, private placements, or the latest “can’t-miss” opportunity—the decision can feel overwhelming. The Biggest Opportunity of Our Generation The real opportunity for business owners and entrepreneurs might be closer than you think: investing in your own business. In today’s challenging economic climate, scaling your own business can be one of the most strategic ways to secure your financial future. Growing your business revenue tends to be…

Last week, I had an insightful conversation with a client who has two children. He shared a concern that many parents can relate to: “Sandeep, I don’t want my children to struggle the way I did. I want them to be independent and successful, but I want them to face new challenges, not the same hardships I endured. If they go through the same struggles as me, then I haven’t done my job well.” When I asked him what kind of challenges he wanted for his children, he said: “I want them to live a life of passion. I believe…

When it comes to income, there are two primary types you need to consider: Every asset you own has the potential to generate income, but most of it is variable income—fluctuating and unpredictable. Surprisingly, income is one of the aspects that often gets overlooked in estate planning. A Real-Life Case Study One client shared an interesting scenario: He inherited an old property gifted by his father, but it came with strict rules. He wasn’t allowed to sell it; he could only modify it, live in it, or use it as a holiday home—not rent it out. The result? The property…

I recently had an intriguing conversation with ChatGPT that made me rethink conventional wisdom in wealth planning. We all know diversification is considered the cornerstone of modern financial planning. However, sometimes the most innovative solutions emerge when we challenge traditional approaches. During our chat, we explored a non-traditional strategy that addresses some critical gaps in stability, liquidity, and wealth transfer—areas that standard diversification might not fully cover. For those with the vision and means, such an approach could offer a fresh perspective on preserving and growing wealth. This conversation left me wondering: Would you consider incorporating a non-traditional strategy into…

Consider the typical age gap between generations—say, your father is 65, you’re 35, and your son is 5. With roughly a 30-year gap between each generation, when your father reaches 95, you’ll be 65 and your son 35. This pattern is common; as one generation nears its end, the next is stepping into retirement. Most people think about retirement as a personal milestone, but true estate planning considers retirement for every generation. When one generation passes, the next should have the financial stability to step into retirement seamlessly. In a sense, each generation’s exit becomes a jackpot that funds the…

Many of my clients love the stability of fixed deposits. They often tell me, “Sandeep, I want fixed deposits!” But we’ve all faced the same problem: fixed deposits simply don’t beat inflation. How can you secure guaranteed returns, liquidity, and consistency—like a fixed deposit—but also protect yourself against inflation? That’s exactly why whole life insurance was created. A Fixed Deposit That Beats Inflation At its core, a whole life insurance policy behaves much like a fixed deposit. It earns interest, and that interest keeps compounding over time. However, it goes a step further. When you pass away, the value of your policy…

It might sound harsh, but here’s an uncomfortable truth: money buys time. Studies show that if you’re among the top 10% of the wealth bracket, you’re likely to live nearly 14 years longer than someone in the bottom 10%. And it’s not just about enjoying luxury—it’s about survival. Money plays a critical role in how long and how well we live. Without financial resources, chronic illnesses go untreated, stress becomes overwhelming, and life’s inherent challenges can shorten one’s lifespan. But here’s an important twist: it’s not solely about being rich—it’s about being prepared. Whether you’re wealthy or not, having proper…