Author: Sandeep N Setty

Sandeep N Setty is a Financial Advisor, Author, and Speaker specializing in asset structuring and inter-generational planning. He helps business owners and affluent families achieve financial independence and lasting wealth.

Recently, at a seminar, I discussed a critical yet often misunderstood topic: the difference between inheritance and succession in family-owned businesses. The Core Question: Who Gets What? When distributing wealth among children, families often consider different approaches: ScenarioSonDaughter1️⃣ Equal Share50%50%2️⃣ Business-Oriented70%30%3️⃣ Sole Heir100%0%4️⃣ Weighted Split80%20% There is no universally correct answer—only what works best for your family’s values and business continuity. The Key Distinction 📌 Inheritance = Transfer of wealth📌 Succession = Transfer of power While wealth can be split in any proportion, power dynamics in decision-making are more complex. The Succession Challenge: Who Has the Final Say? If both son and daughter receive equal 50:50 ownership, they both sit on…

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Last week, I met a lady who said she had figured out everything in her life. Then she added, “Sandeep, I have a fear—what if I make a mistake?” I smiled and told her a simple secret. Wealthy families set aside 20% of their profits in a special fund. They call it a “growth fund.” This money is not just saved for emergencies—it is used for new ideas, new products, and new opportunities. This way, even if they make a mistake, they have a safety net. They can try new things without fear because they know there is a fund…

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In today’s fast-paced business environment, insurance is not just an add-on—it’s a critical part of protecting your company and keeping operations running smoothly. Here are 10 key reasons why every business, regardless of size, should have the right insurance in place: Insurance is more than a legal requirement—it’s a cornerstone of sound risk management and long-term business success. By protecting your assets, ensuring continuity, and enhancing your credibility, the right insurance strategy helps keep your business resilient in the face of challenges.

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No one can predict the market. No one can time the market. But what truly matters is discipline—your commitment to your financial goals. You are already committed to taking care of yourself and your family. What you really want is a better lifestyle—more security, more freedom, and a future where money is never a worry. Are You Willing to Work with Me for Five Years? Here’s the truth: 📌 When markets are up, people become risk-takers.📌 When markets are down, they become risk-averse. But true wealth is built by staying consistent, regardless of market fluctuations. I can structure a plan where:✅ When markets…

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Today, while reading, I had a realization: we are all searching for that elusive “Happily Ever After” ending to our life story. But does it truly exist, or is it simply a manifestation of our minds—a hope we nurture deep inside? The Reality of “Happily Ever After” In our everyday lives, we encounter fleeting moments that feel like our own little “Happily Ever After.” However, such moments are not handed to us on a silver platter. Instead, they are crafted through careful planning, hard work, and a dedication to enriching our lives and the lives of those around us—whether that…

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A common myth among high-net-worth individuals is, “I don’t need insurance. It’s for people with limited resources.” While it’s true that wealth provides a financial cushion, insurance plays a critical role in protecting and growing that wealth. In fact, insurance was created by the wealthy, for the wealthy—to help them stay wealthy. It is not merely a safety net for those with little to protect; rather, it’s a strategic tool designed for those with substantial assets to safeguard. Think of it this way: If you own both a bicycle and a car, which one are you more likely to insure?…

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Without the right protection, families can be left burdened with numerous expenses in the event of a tragedy. A proper life insurance policy, however, can provide crucial funds to secure an expat family’s future. Some of these expenses include: Below are three key ways in which life insurance benefits expats and their families: 1. Provides Financial Stability The aftermath of a family tragedy can be a challenging and unpredictable period. It can take a significant amount of time for a family to regain financial stability after the loss of the primary income earner. With a life insurance policy, a family…

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Investing wisely is about balancing security and growth. The two primary approaches are: 1️⃣ Lumpsum Investment – A one-time large investment2️⃣ Regular Investment – Periodic contributions over time Lumpsum Investments: Prioritizing Stability If you have a significant amount to invest, it’s best to allocate more of it to guaranteed products to ensure financial stability. ✅ Capital Protection – Safeguards your principal✅ Predictable Returns – Provides steady growth✅ No Market Timing Stress – Shields from market volatility Best Options: Regular Investments: Building Wealth Over Time For long-term wealth creation, periodic investments offer the advantage of rupee cost averaging and compounding growth. ✅ Reduces Market Timing Risks – Invests across market cycles✅ Ensures Consistent…

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Would you like to secure your family’s future while keeping your money working for you? Let’s talk about a unique strategy—Life Insurance Mortgage. Instead of locking up large sums in traditional life insurance, what if you could pay only the interest and let the principal be covered when needed? That’s exactly what I do. How Does It Work? Think of it as an interest-only mortgage on life insurance, where:✅ You only pay the interest, not the principal.✅ The principal (capital) is covered only when you pass away.✅ The interest rate on a life insurance mortgage is cheaper than a property mortgage. Why Is This a Game-Changer? 1️⃣…

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You will agree that living stress-free is very different from living with too many worries and stress. Life insurance is more than just a financial product; it’s a foundation of financial security that can transform your life and provide peace of mind for your loved ones. It offers protection that reassures you and your family, ensuring financial stability during life’s most challenging times. Whether it’s supporting future goals, securing a legacy, or simply easing worries about unexpected events, life insurance can be a life-changing asset. 1. Protecting Your Loved Ones from Financial Hardship Life insurance is primarily designed to protect the financial well-being of your family if anything happens to you. A life…

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