Author: Sandeep N Setty
Sandeep N Setty is a Financial Advisor, Author, and Speaker specializing in asset structuring and inter-generational planning. He helps business owners and affluent families achieve financial independence and lasting wealth.
A business owner faces a dilemma: he has a married son and a married daughter. He believes his daughter is the smarter of the two and wants to give her 75% of the business, leaving 25% for his son. But what if his daughter is not interested in running the business? What happens then? That’s a brilliant question to consider. I had a conversation about this just last week, and it led to some fascinating insights for a potential client to think about. Inheritance of Money vs. Inheritance of Power Money and power are two entirely different forms of inheritance.…
In the world of entrepreneurship, economic uncertainty is a constant, much like the endless ebb and flow of the tides. However, just as seasoned surfers learn to harness the energy of powerful waves, successful business owners discover how to turn challenging market conditions into opportunities for growth. Catching the Ideal Wave Consider economic cycles as colossal waves that you can’t control but can learn to ride. Just as expert surfers know exactly where to position themselves to catch the perfect swell, entrepreneurs can identify promising opportunities amidst market fluctuations. The secret is to monitor broader economic trends without letting day-to-day…
Asset structuring might sound like a complex financial term reserved for big corporations or high-net-worth individuals, but in reality, it’s a smart strategy that can benefit anyone looking to protect and grow their wealth. Whether you’re a small business owner, a professional, or simply someone who wants to make the most of your financial resources, getting asset structuring right can help you minimize risks, optimize tax benefits, and plan for the future. What Is Asset Structuring? At its core, asset structuring is all about organizing your assets in a way that maximizes efficiency and minimizes risk. Think of it as…
You are the foundation upon which your estate and family’s future are built. Ask yourself: what holds more value—your possessions or you? Consider this: which of these do you truly insure? Remember, you are your most valuable asset. Protect yourself and the income that builds your legacy with the right insurance coverage.
Did you know that chocolate chip cookies were discovered by accident? That delightful mistake reminds us that while errors can sometimes lead to unexpectedly delicious outcomes, many mistakes—especially in our finances—can and should be avoided. We all make mistakes, but certain pitfalls occur more frequently among women when it comes to financial planning. It’s important to note that these challenges aren’t universal; not every woman faces them, and not every man avoids them. However, factors such as different income patterns, career breaks, longer life expectancy, and a natural tendency to be more risk-averse all play a role in shaping financial…
Last week, I had a deep and enlightening conversation with a client who was genuinely concerned about the future of his business. Our discussion centered around two crucial, yet often overlooked topics: exit planning and succession strategy. I’m sharing these insights—not as a sales pitch, but to validate the importance of preparing for the future and to offer some educational thoughts that might help other business owners navigate these challenges. The Startup Phase: Building with the Future in Mind When you launch a business, the focus is understandably on cash flow, loans, and day-to-day survival. But here’s a thought to…
Have you ever hesitated to ask for help? At some point, most of us have. In our daily lives, we come up with countless reasons not to reach out—maybe we’re unsure who to ask, believe no one is available, or simply fear the repercussions. Often, it’s the worry of overstepping boundaries, appearing too needy, or exposing our vulnerabilities that holds us back. In the realm of financial planning and wealth management, this hesitation can be especially damaging. Many of my clients have experienced moments when they felt overwhelmed by complex financial decisions—be it investment choices, retirement planning, or safeguarding their…
Investing can often seem overwhelming, especially when you’re just starting out. Even among experienced investors, few consistently achieve great returns because successful investing isn’t just about research—it’s also about understanding behavior and managing emotions. Here are five essential investing tips that can help beginners lay a strong foundation for their financial journey. 1. Determine Your Risk Appetite Many investors underestimate the importance of knowing their risk tolerance. In my experience, even those who claim to be high risk-takers might react very differently when faced with actual losses. It’s crucial to truly understand how much risk you’re comfortable with—this insight will…
When it comes to managing money, two distinct approaches often emerge—one taught in personal finance courses and another in corporate finance courses. Personal finance focuses on building net worth through accumulating assets, paying off debt, investing for the long term, and protecting possessions with term insurance. It’s designed to help individuals establish a strong financial foundation. On the other hand, corporate finance delves into concepts such as the velocity of money, cash flow management, risk management, and permanent insurance strategies. These principles are generally considered to be more sophisticated and less risky than traditional personal finance methods. Corporate finance strategies are specifically designed…